The Belonging Experience

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Jean-Pierre LaCroix
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 Jean-Pierre LaCroix

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Jean-Pierre LaCroix
 as a book he wrote 15 years prior to the podcast, focusing on the importance of belonging and aspiration in branding.
The Chris Voss Show Podcast – Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands by Jean-Pierre LaCroix

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