The Devil's Playbook
Book • 2021
The Devil's Playbook by Lauren Etter provides an in-depth look at the rise of Juul and its devastating impact on public health.
The book explores how Juul's founders, influenced by Silicon Valley's ethos, inadvertently aligned with Big Tobacco's strategies, leading to a catastrophic outcome.
It delves into the financial and regulatory struggles faced by both Juul and Philip Morris, highlighting the greed and deception that fueled the vaping crisis.
The book explores how Juul's founders, influenced by Silicon Valley's ethos, inadvertently aligned with Big Tobacco's strategies, leading to a catastrophic outcome.
It delves into the financial and regulatory struggles faced by both Juul and Philip Morris, highlighting the greed and deception that fueled the vaping crisis.
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