Lauren Etter

Lauren Etter, an investigative reporter at Bloomberg News and author of "The Devil's Playbook," dives into Juul's dramatic rise and fall. She reveals how a tech startup aimed to disrupt smoking but instead ignited a youth nicotine crisis. The conversation touches on the complex relationship between Juul and traditional tobacco companies, regulatory challenges, and the innovative nicotine delivery systems that transformed vaping. Etter also explores the ethical implications of Juul's marketing strategies and the public health repercussions of this modern addiction.

Lauren Etter, a Bloomberg reporter and author of "The Devil's Playbook," dives into the Juul saga, revealing its rise from a health-focused alternative to a controversial player in the tobacco industry. She discusses the ethical dilemmas of marketing e-cigarettes to youth, the addictive nature of nicotine, and the regulatory gaps that enabled Juul's explosive growth. With sharp insights, Etter examines the impact of venture capital pressures on public health and the company's transformation, raising critical questions about tech ethics in today's landscape.