From Impressed to Obsessed
Book • 2021
Jon Picoult's 'From Impressed to Obsessed' explores twelve fundamental principles for creating exceptional customer and employee experiences that drive loyalty and advocacy.
It emphasizes the importance of shaping memories and perceptions, focusing on key moments and psychological biases to enhance satisfaction.
The book provides actionable strategies for businesses to cultivate lasting relationships with their customers and foster a positive, engaging environment for their employees.
It blends practical advice with insightful analysis, making it a valuable resource for leaders seeking to transform their organizations.
By applying these principles, companies can build a culture of obsession with customer and employee well-being, leading to increased loyalty and business success.
It emphasizes the importance of shaping memories and perceptions, focusing on key moments and psychological biases to enhance satisfaction.
The book provides actionable strategies for businesses to cultivate lasting relationships with their customers and foster a positive, engaging environment for their employees.
It blends practical advice with insightful analysis, making it a valuable resource for leaders seeking to transform their organizations.
By applying these principles, companies can build a culture of obsession with customer and employee well-being, leading to increased loyalty and business success.
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Jochem van der Veer
Ep. 33 - Great experiences aren’t accidents, they’re engineered - Jon Picoult
