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The Carrot Principle
How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance
Book • 2009
The Carrot Principle, written by Adrian Gostick and Chester Elton, presents proven strategies for recognizing and motivating employees.
Based on a 10-year study involving 200,000 people, the book demonstrates that managers who provide frequent and effective recognition achieve higher productivity, engagement, and retention.
It emphasizes the importance of combining recognition with core leadership traits such as goal setting, trust, communication, and accountability.
The authors provide practical advice and case studies from companies like Disney and Pepsi Bottling Group to illustrate how effective recognition can be implemented without significant financial costs.
Based on a 10-year study involving 200,000 people, the book demonstrates that managers who provide frequent and effective recognition achieve higher productivity, engagement, and retention.
It emphasizes the importance of combining recognition with core leadership traits such as goal setting, trust, communication, and accountability.
The authors provide practical advice and case studies from companies like Disney and Pepsi Bottling Group to illustrate how effective recognition can be implemented without significant financial costs.
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Mentioned in 1 episodes
Recommended by Ariella Skoczylas as a guide to positive recognition, applicable to camp and corporate settings.

Can Camp Directors Have Fun? - with Ariella Skoczylas - CampHacker #208