This is no BS gaming podcast 2.5 gamers session #15. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/BKyjxR8t_qg

Agenda

1:30 Correction of Admon stuff from session #14

6:20 Applovin buys Wordle! (Modern cinderella story)

10:00 Mobile game revenue decreased for first time ever in Q1 2022

13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreased

Sell in May and then be away…

20:00 Ads in the metaverse

Basics of UA

22:30 when to start working on UA?

23:20 How UA can help before game is built? What are the KPIs to look at?

24:20 video #10 marketability tests

25:00 technical stage & KPIs

26:15 Retention KPIs (game + UA)

27:45 What kind of budget to use?

30:50 Never kill a game based on only one channel

32:30 Proxy events dont work in reality

34:15 Scaling the game and profitable UA

34:45 Top 3 creative tricks

36:00 Golden cohorts

38:30 Use Soft launch data for global launch assumptions

40:20 Different optimisation methods (Purchase vs AdROAS)

UA Myths

42:20 - UA can save your game

45:00 UA is the problem why your game is not working

46:00 how to see the UA is shit?

49:10 game will work without UA

Please share feedback and comments - matej@lancaric.me / lancaric.me

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