Bobos in paradise

In this book, David Brooks introduces the term 'Bobo' to describe the new upper class that combines the bourgeois world of capitalist enterprise with the hippie values of the bohemian counterculture.

Brooks explores the ideology, manners, and morals of this elite, discussing their shopping habits, business culture, intellectual, social, and spiritual lives.

He traces the origins of this affluent educated class and contrasts their lifestyle with that of the 1950s, highlighting their unique blend of materialism and idealism.

The book also examines where this Bobo elite is headed and their impact on modern society.