The Jobs-to-be-Done Handbook
Practical techniques for improving your application of Jobs-to-be-Done
Book • 2014
Bob Moesta and Chris Spiek's 'The Jobs-to-be-Done Handbook' offers a practical guide for applying the Jobs-to-be-Done framework to product development and innovation.
The book provides actionable techniques for understanding customer needs and creating products that truly resonate.
It emphasizes the importance of identifying the 'job' a customer is trying to accomplish and designing solutions that directly address those needs.
The handbook is designed to help product teams, marketers, and innovators improve their understanding of customer behavior.
By following the methods outlined in this book, companies can increase their chances of developing successful products that meet customer needs.
The book provides actionable techniques for understanding customer needs and creating products that truly resonate.
It emphasizes the importance of identifying the 'job' a customer is trying to accomplish and designing solutions that directly address those needs.
The handbook is designed to help product teams, marketers, and innovators improve their understanding of customer behavior.
By following the methods outlined in this book, companies can increase their chances of developing successful products that meet customer needs.
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