Break the Internet
In Pursuit of Influence
Book • 2021
In 'Break the Internet', Olivia Yallop examines the rise of influencers from blogging and legacy social media to today's dominant platforms like YouTube, Instagram, and TikTok.
She delves into the economics of influencing, highlighting both the financial struggles of aspiring influencers and the environmental costs associated with certain types of content.
The book also explores the tension between authenticity and profit-driven activities in the influencer world.
She delves into the economics of influencing, highlighting both the financial struggles of aspiring influencers and the environmental costs associated with certain types of content.
The book also explores the tension between authenticity and profit-driven activities in the influencer world.
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Olivia Yallop
Olivia Yallop
Business Weekly: How influencers break the internet
