The man from Zara

This book provides an insightful look into the life and business strategies of Amancio Ortega, the founder of the Inditex Group.

Through interviews with Ortega, his closest aides, and other employees, the author offers a unique perspective on Ortega's vision and the success of Inditex.

The book highlights Ortega's innovative business model, which emphasizes speed, efficiency, and customer-oriented approaches, and how these principles have driven Zara's global success.

Although the book is light on details about Ortega's childhood and early days, it offers valuable insights into his leadership and the culture of Inditex.