#41701
Mentioned in 1 episodes
400 million customers
Book • 1937
In '400 Million Customers,' Carl Crow shares his experiences as a pioneering American businessman in China during the early 20th century.
The book offers insights into the cultural and logistical challenges faced by foreign companies in China, using anecdotes from his advertising career to illustrate the complexities of the Chinese market.
Despite being written in 1937, the book remains relevant today, cautioning against overestimating the potential of the Chinese market and highlighting the importance of understanding local business culture.
The book offers insights into the cultural and logistical challenges faced by foreign companies in China, using anecdotes from his advertising career to illustrate the complexities of the Chinese market.
Despite being written in 1937, the book remains relevant today, cautioning against overestimating the potential of the Chinese market and highlighting the importance of understanding local business culture.
Mentioned by
Mentioned in 1 episodes
Mentioned by Elizabeth Ingleson as a best-selling book that crystallized the idea of China representing 400 million customers.
The American Entrepreneurs Who First Opened The Chinese Market
Mentioned by Karl Crow as a vision of China as a vast new arena for the pursuit of profit.
The Deng Reform Period w/ Ken Hammond (Modern Chinese History Pt. 4)
