#33501
Mentioned in 1 episodes
Converted
Book • 2022
In 'Converted: The Data-Driven Way to Win Customers' Hearts', Neil Hoyne offers a research-backed playbook for marketers to focus on long-term customer relationships.
The book teaches how to understand customer value, engage in ongoing conversations, anticipate needs, and find similar customers.
It emphasizes the importance of using data wisely to foster meaningful connections with customers.
The book teaches how to understand customer value, engage in ongoing conversations, anticipate needs, and find similar customers.
It emphasizes the importance of using data wisely to foster meaningful connections with customers.
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Mentioned in 1 episodes
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Chris Do
Neil Hoyne
11 snips
200 - Making sense of data — with Neil Hoyne
Mentioned by 
Phillip Jackson
[DECODED] Unblocking the Exploration–Exploitation Dilemma
