The living company

In this book, Arie de Geus challenges conventional management wisdom by arguing that companies should be viewed as living beings rather than machines.

He emphasizes the importance of learning, innovation, and commitment to values and people for a company's long-term survival.

Drawing from his extensive experience at Royal Dutch/Shell, de Geus provides insights on how companies can adapt to turbulent business environments by focusing on longevity rather than short-term profits.

The book highlights the need for continuous learning, the development of people, and the importance of a company's identity in its ability to survive and thrive over centuries.