#22051
Mentioned in 2 episodes
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Book • 2024
In 'Dealing with Darwin,' Geoffrey A. Moore applies Darwin's theory of evolution to the corporate world, emphasizing that only the most innovative businesses can survive in a competitive landscape.
The book introduces the 'category-maturity life cycle,' a framework that demonstrates how businesses must adapt their innovation strategies as they progress through different stages of market evolution.
Moore categorizes innovation into four main types: product leadership, customer intimacy, operational excellence, and category renewal.
He uses real-world case studies to illustrate the practical application of these innovation types and stresses the importance of organizational culture and leadership in fostering an innovative environment.
The book introduces the 'category-maturity life cycle,' a framework that demonstrates how businesses must adapt their innovation strategies as they progress through different stages of market evolution.
Moore categorizes innovation into four main types: product leadership, customer intimacy, operational excellence, and category renewal.
He uses real-world case studies to illustrate the practical application of these innovation types and stresses the importance of organizational culture and leadership in fostering an innovative environment.
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Mentioned in 2 episodes
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Geoffrey Moore
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611. Finding a Strategy for Life, Business, and Everything in Between feat. Geoffrey A. Moore
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Jon Itkin
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
