Dealing with Darwin

In 'Dealing with Darwin,' Geoffrey A. Moore applies Darwin's theory of evolution to the corporate world, emphasizing that only the most innovative businesses can survive in a competitive landscape.

The book introduces the 'category-maturity life cycle,' a framework that demonstrates how businesses must adapt their innovation strategies as they progress through different stages of market evolution.

Moore categorizes innovation into four main types: product leadership, customer intimacy, operational excellence, and category renewal.

He uses real-world case studies to illustrate the practical application of these innovation types and stresses the importance of organizational culture and leadership in fostering an innovative environment.