Jon Itkin, Principal at In The Kitchen and a seasoned expert in product marketing, discusses the crucial connection between brand and product marketing in B2B tech. He emphasizes creating a unified narrative to enhance the customer journey. Jon breaks down the four C's: capabilities, credibility, convenience, and cost, highlighting their importance in crafting unique value propositions. He also addresses common misconceptions that hinder alignment efforts, forecasting that product marketers who embrace brand strategies will thrive and potentially rise to CMO roles.
