The Road to Reinvention

The book emphasizes the importance of reinvention in business strategies, highlighting that companies, communities, and individuals often fail due to a lack of continuous transformation.

Josh Linkner identifies six elements in any business ripe for reinvention and provides examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

The book also explores the transformation of Detroit as a profound example of large-scale organizational and personal transformation, emphasizing the need to drive change rather than be driven by it.