The change masters

Book • 1983
The Change Masters explores how companies can thrive in a rapidly changing world by embracing innovation.

It examines the characteristics of innovative companies, such as their ability to empower employees, foster collaboration, and learn from their mistakes.

The book also analyzes the role of leadership in driving innovation, arguing that leaders must be able to create a vision, communicate it effectively, and inspire employees to take risks.

It argues that innovation is not just about developing new products and services but also about transforming the organization itself.

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Mentioned when tracing back Rosebeth Moss Cantor’s life and career journey.
Matthew Wisnioski on the History of the Idea and Culture of “Innovation” in the United States
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as a book that shows the role of innovation in big companies.
Matthew Wisnioski on the History of the Idea and Culture of “Innovation” in the United States

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