Writing without bullshit

This practical and witty book teaches readers to front-load their writing with pithy titles, subject lines, and opening sentences.

It equips readers with the skills to purge weak jargon, passive voice, and weasel words, and to write directly to the reader.

The book emphasizes the 'Iron Imperative': treating the reader’s time as more valuable than your own.

It covers how to format emails for readability, cut down on wordiness, and master modern formats from emails and social media to reports and press releases.