#4111
Mentioned in 7 episodes

Survival Is Not Enough

Book • 2002
In 'Survival Is Not Enough', Seth Godin argues that companies should focus on evolution rather than constant change.

He introduces the concept of 'zooming' – embracing change without pain – which allows organizations to evolve effortlessly and attract people who drive further evolution.

The book provides practical advice on making chaos an asset rather than a threat, applicable to companies in any industry and market conditions.

Mentioned by

Mentioned in 7 episodes

Mentioned by
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Seth Godin
as the book he dedicated to his high school English teacher.
224 snips
Seth Godin on AI, Branding, and Attention
Mentioned by
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Seth Godin
as a book that didn't sell well but holds a special place in his heart.
14 snips
Embracing Change and Making Impact With Seth Godin
Mentioned by
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Wes Kao
as a book she wrote.
#90: Wes Kao – Should you teach a cohort-based course?
Mentioned by
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Seth Godin
as the author of the foreword for his book "Survival is Not Enough."
#1: Seth Godin – Art, freelancing, building a personal brand, and the problem with being authentic
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Rich Mulholland
as a book he used as a basis for a presentation.
How to Be the Speaker They Can’t Stop Talking About – with Rich Mulholland | Ep. 080

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