

#1047
Mentioned in 7 episodes
Survival Is Not Enough
Book • 2002
In 'Survival Is Not Enough', Seth Godin argues that companies should focus on evolution rather than constant change.
He introduces the concept of 'zooming' – embracing change without pain – which allows organizations to evolve effortlessly and attract people who drive further evolution.
The book provides practical advice on making chaos an asset rather than a threat, applicable to companies in any industry and market conditions.
He introduces the concept of 'zooming' – embracing change without pain – which allows organizations to evolve effortlessly and attract people who drive further evolution.
The book provides practical advice on making chaos an asset rather than a threat, applicable to companies in any industry and market conditions.