Pillar-based marketing
A framework that his company has developed to help businesses improve their search engine rankings and attract more organic traffic.
Book •
Pillar-based marketing is a content strategy and SEO technique focused on creating comprehensive, interconnected content hubs.
It involves building a central 'pillar' page that covers a broad topic, supported by related 'cluster' content that delves into specific subtopics.
This approach helps search engines understand the website's authority and relevance on the subject.
By creating a network of internal links between the pillar page and cluster content, businesses can improve user experience and SEO performance.
It facilitates better organization of content, increases organic traffic, and establishes the website as a valuable resource.
Pillar-based marketing enhances overall SEO, driving more qualified leads and improving online visibility.
It involves building a central 'pillar' page that covers a broad topic, supported by related 'cluster' content that delves into specific subtopics.
This approach helps search engines understand the website's authority and relevance on the subject.
By creating a network of internal links between the pillar page and cluster content, businesses can improve user experience and SEO performance.
It facilitates better organization of content, increases organic traffic, and establishes the website as a valuable resource.
Pillar-based marketing enhances overall SEO, driving more qualified leads and improving online visibility.
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Jonathan Mast
Pillar by Pillar: An Expert Guide to Sustainable Marketing and SEO - 91 Days Success Podcast
