The Market Entry Strategy
Charting Your Course to Early Stage Venture Success
Book •
The book helps entrepreneurs turn vision into execution and scale with purpose.
It is an expanded version of Jacques Benkoski's Market Entry Strategy seminar.
The book focuses on finding a customer for whom you are unique.
The book is about deciding who you want to talk to, and you pick them on the basis of them being those for whom you can do something unique.
It encourages a shift in mindset from trying to talk to anyone to carefully selecting target customers.
It is an expanded version of Jacques Benkoski's Market Entry Strategy seminar.
The book focuses on finding a customer for whom you are unique.
The book is about deciding who you want to talk to, and you pick them on the basis of them being those for whom you can do something unique.
It encourages a shift in mindset from trying to talk to anyone to carefully selecting target customers.
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Michael Eisenberg
USVP GP Jacques Benkoski on What Entrepreneurs Get Wrong About Go to Market, Building Value as an Investor & Why ‘Crossing the Chasm’ is Outdated
