Jacques Benkoski

Partner at U.S. Venture Partners with decades of experience as a technologist, operator, and investor across cloud infrastructure, enterprise software, and cybersecurity; author of The Market Entry Strategy and longtime mentor to entrepreneurs.

Best podcasts with Jacques Benkoski

Ranked by the Snipd community

Dec 3, 2025 • 1h 9min

USVP GP Jacques Benkoski on What Entrepreneurs Get Wrong About Go to Market, Building Value as an Investor & Why ‘Crossing the Chasm’ is Outdated

Jacques Benkoski, a partner at U.S. Venture Partners, has extensive experience in technology and investing. He discusses the evolving landscape of AI, emphasizing that successful adoption will hinge on adapting workflows rather than replacement. Jacques highlights the concept that bubbles can stimulate innovation, likening past tech bubbles to today's AI surge. He critiques traditional go-to-market strategies, declaring ‘Crossing the Chasm’ outdated, and stresses the importance of understanding true customer needs. His Market Entry Strategy is a vital resource for entrepreneurs.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app