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Capturing Value
The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth
Book • 2024
James D. Wilton's "Capturing Value" is a comprehensive guide designed to help SaaS leaders navigate the complexities of pricing strategies.
The book provides a step-by-step process for defining objectives, building price architecture, and determining optimal price levels.
It emphasizes the importance of understanding customer value and market factors.
Wilton also explores various pricing models and offers insights into effective price execution.
The book serves as a valuable resource for those lacking pricing experience, offering practical advice and a clear framework for success.
The book provides a step-by-step process for defining objectives, building price architecture, and determining optimal price levels.
It emphasizes the importance of understanding customer value and market factors.
Wilton also explores various pricing models and offers insights into effective price execution.
The book serves as a valuable resource for those lacking pricing experience, offering practical advice and a clear framework for success.
