James D. Wilton

James D. Wilton, founder of Monovate and author of "Capturing Value," dives into the dynamic world of SaaS pricing strategies. He discusses the shift toward value-based and outcome-based pricing models, stressing their relevance to service businesses as well. Wilton highlights the challenges of implementing outcome-based pricing, emphasizing the need for clear success metrics. He also presents the idea of service providers as incubators for client growth, prompting a reevaluation of how to charge for long-term value.

Join James D. Wilton, Managing Director at Monevate and expert in SaaS pricing strategies, as he shares insights from his book, "Capturing Value." He dives into five innovative pricing models shaping the SaaS landscape and the critical need for aligning these models with customer value. Hear how to avoid revenue losses from misaligned pricing and the do's and don'ts of transitioning customers to new strategies. Plus, discover the role of AI in redefining pricing approaches, ensuring a balance between customer satisfaction and profitability.