#52971
Mentioned in 1 episodes
Solution Selling
Creating Buyers in Difficult Selling Markets
Book • 1994
Solution Selling by Michael T. Bosworth offers a structured approach to sales, emphasizing the importance of understanding buyer needs, navigating the buying cycle, and addressing pain points.
The book provides tools and techniques for successful selling, including the 10 faces of pain and the nine-block vision processing model.
It is particularly valuable for sales professionals facing challenging markets.
The book provides tools and techniques for successful selling, including the 10 faces of pain and the nine-block vision processing model.
It is particularly valuable for sales professionals facing challenging markets.
Mentioned by
Mentioned in 1 episodes
Mentioned by Sam as the author of "Solution Selling", whose opinion on "The Challenger Sale" was sought.
The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44
