Selling the Future
Community, Hope, and Crisis in the Early History of Japanese Life Insurance
Book • 2024
Ryan Moran's "Selling the Future" offers a comprehensive history of the life insurance industry in Japan, spanning from its inception in the 1880s to the nation's surrender in 1945.
The book meticulously examines how both private and public insurers leveraged a potent blend of certainty, fear, and optimism to sell a vision of a secure future amidst societal anxieties.
Moran's analysis delves into the industry's use of statistical data to shape perceptions of labor, gender roles, and family dynamics.
The book reveals how life insurance served as a tool for social control and mobilization within a rapidly modernizing capitalist empire.
Ultimately, "Selling the Future" provides a unique lens through which to understand the complex interplay between economic forces, social structures, and individual anxieties in modern Japan.
The book meticulously examines how both private and public insurers leveraged a potent blend of certainty, fear, and optimism to sell a vision of a secure future amidst societal anxieties.
Moran's analysis delves into the industry's use of statistical data to shape perceptions of labor, gender roles, and family dynamics.
The book reveals how life insurance served as a tool for social control and mobilization within a rapidly modernizing capitalist empire.
Ultimately, "Selling the Future" provides a unique lens through which to understand the complex interplay between economic forces, social structures, and individual anxieties in modern Japan.
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Nathan Hobson
Ryan Moran, "Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance" (Cornell UP, 2024)
Mentioned by ![undefined]()
Nathan Hobson
Ryan Moran, "Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance" (Cornell UP, 2024)
Mentioned by ![undefined]()
Leo Bader
Ariel Colonomos, "Pricing Lives: The Political Art of Measurement" (Oxford UP, 2023)
