Ryan Moran, author of "Selling the Future," explores the intriguing history of Japan's life insurance industry from the 1880s to 1945. He discusses how insurers cleverly leveraged societal fears and aspirations, shaping labor dynamics and gender roles. The conversation highlights the unique characteristics of Japan's market, the societal impact of insurance reforms, and its role during wartime. Moran also illuminates the rise of female agents in a post-war economy, reflecting significant shifts in gender roles amidst the changing landscape of insurance.

Ryan Moran is the author of "Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance." He explores Japan's life insurance industry from the 1880s to 1945, highlighting its role in shaping societal dynamics, including gender roles and economic responsibilities. Moran discusses the emotional strategies used to build trust and community. He reveals how insurance influenced health initiatives and national identity, and how it adapted during wartime, serving both as a financial safety net and a tool for national resilience.