In this episode, we’re hearing from Hesitant in Honolulu. Our letter today deals with a sensitive subject between two community members and the question of whether to take a proactive approach or not to try to control the potential conflict in your community.

To better help Hesitant in Honolulu, I invited Carrie Melissa Jones as my guest expert. She is an award-winning community builder, author, social scientist, and consultant who has worked with large enterprises, foundations, non-profits, and leading brands like Discord, Nike, Google, Microsoft, and Airbnb. She definitely has the experience and the hard-earned wisdom for the job.

So, tune in for practical ways to stay ahead of any potential conflict in your online community + an entirely new way of thinking about competition and community.

In this episode:

(03:27) Drama at dinner

(07:03) Clear is kind and the permission to trust your intuition

(11:49) The communitea: Hesitant in Honolulu’s letter

(13:51) How to proactively approach potential conflict in your online community

(19:51) Community mantras

(22:12) Revisiting and reassessing your community values

(25:42) Competition or community?

(32:41 ) Proactively having the hard conversation

(35:31) Building community is work worth doing

Expect: Community management strategies to prevent conflict.

Resources Mentioned:

📖 Carrie’s book: Building Brand Communities: How Organizations Succeed by Creating Belonging.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

Noteworthy quotes:

“When people stop making progress in a community, that is when engagement stalls. And similarly with you as a leader, if you as a leader stop making progress with the community, then interest often wanes, progress stalls, engagement drops.“ - Carrie Melissa Jones

Carrie Melissa Jones

🖥️ Website

📱 Linkedin

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱 Linkedin

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Building Brand Communities

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