The Art of Revenue
A complete guide to revenue management
Book •
The Art of Revenue is a comprehensive guide for revenue managers, designed to explain the fundamentals of their daily tasks.
It starts with the history of revenue management and progresses through strategic vision and tactics.
The book aims to simplify revenue management, making it accessible to readers of all levels, and covers a wide range of topics from basic concepts to more complex tasks.
Its structure is designed to be user-friendly, allowing readers to easily pick up and learn specific aspects of revenue management as needed.
The book provides a complete overview of revenue management principles and practices.
It starts with the history of revenue management and progresses through strategic vision and tactics.
The book aims to simplify revenue management, making it accessible to readers of all levels, and covers a wide range of topics from basic concepts to more complex tasks.
Its structure is designed to be user-friendly, allowing readers to easily pick up and learn specific aspects of revenue management as needed.
The book provides a complete overview of revenue management principles and practices.
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Diego Fernandez Perez De Ponga
Think Like a Revenue Manager: Boosting CS with Data & Strategic Thinking | Diego Fernandez
