Let My People Surf

The Education of a Reluctant Businessman
Book •
Yvon Chouinard's 'Let My People Surf' is part memoir, part business philosophy, detailing the unconventional practices that define Patagonia's success.

Chouinard recounts his early years as a climber and surfer, which heavily influenced his approach to business and environmentalism.

The book emphasizes Patagonia's commitment to environmental responsibility, fair labor practices, and producing high-quality, durable goods.

It also explores the company's unique workplace culture, which encourages employees to balance work with their passions, often involving outdoor activities.

Through these stories and principles, 'Let My People Surf' offers a compelling vision for a more sustainable and fulfilling way to do business.

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Carl Churchill
as a really cool book that he reread.
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