Carl Churchill

Carl Churchill, co-founder and Chief Coffee Officer of Alpha Coffee, is a retired U.S. Army lieutenant colonel who pivoted from military service to the coffee industry. He shares his journey of founding Alpha during the Great Recession, emphasizing leadership lessons from the military. Carl explores the importance of culture over strategy in business and discusses the significance of resilience. Additionally, he offers expert coffee-making tips, detailing the impact of bean quality, grinding, and brewing techniques for the perfect cup.