#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.

Dave and Brad cover:

Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers
How to turn everyday founder communications into high-impact LinkedIn content
The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing

If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.

Timestamps

(00:00) - – Intro
(03:48) - – Early days of LinkedIn
(09:18) - – Building Drift with founder brand
(15:18) - – Why every founder needs LinkedIn
(19:18) - – The hidden ROI of posting
(27:53) - – Dave’s personal posting system
(31:23) - – How to never run out of content
(35:23) - – Unexpected benefits of being visible
(39:53) - – Is it too late to start?
(42:53) - – Who inspires Dave today
(45:08) - – What’s next for Exit Five
(46:53) - – Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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