Bricks and Clicks
Business Innovation for the Digital AgeUnlocking transformational growth by harnessing the power of technology and data within the customer experience and business model.
Book • 2025
The book tells the story of integrating technology into brand building and the differences between marketing in the 20th and 21st centuries.
It highlights the path of building a 21st-century customer engagement process with a 1950s brand.
The book emphasizes that it's not just about bolting on new digital technologies but synthesizing them together with traditional marketing.
It also includes frameworks and questions at the end of each chapter for readers to adapt and leverage in their own strategies.
The book also focuses on the Sonic story, which is a case study.
It highlights the path of building a 21st-century customer engagement process with a 1950s brand.
The book emphasizes that it's not just about bolting on new digital technologies but synthesizing them together with traditional marketing.
It also includes frameworks and questions at the end of each chapter for readers to adapt and leverage in their own strategies.
The book also focuses on the Sonic story, which is a case study.
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Jason Feiffer as the book written by Cliff Hudson and Craig Miller about how they drove Sonic into the digital age.
Jason Feiffer as the book written by Cliff Hudson and Craig Miller about how they drove Sonic into the digital age.
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