Cliff Hudson, former CEO of Sonic Drive-In and co-author of the book 'Bricks and Clicks', shares insights alongside Craig Miller, former CIO. They dive into the creation of the iconic 'Two Guys' commercials, highlighting how this simple yet transformative idea emerged through testing and real-time feedback. The duo discusses Sonic's evolution from the 1980s struggles to a 1990s powerhouse, emphasizing innovative marketing strategies, the shift to engaging humor, and consumer re-engagement during crises.
