Cliff Hudson
Former CEO of Sonic Drive-In. Co-author of the book Bricks and Clicks: How We Drove Sonic into the Digital Age.
Best podcasts with Cliff Hudson
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Sep 9, 2025 • 35min
Episode 296: Former Sonic CEO Clifford Hudson
Clifford Hudson, former CEO of Sonic, transformed the drive-in chain from $800 million to $4.5 billion in revenue. He shares his journey from law to corporate leadership, emphasizing the principles of effective leadership like integrity and authenticity. Hudson discusses mastering communication to resonate with diverse audiences and the importance of supporting franchisees for sustainable growth. He also explores how Sonic adapted to digital trends and the balance between brand authenticity and innovation, especially during the challenges of the COVID pandemic.
Jul 7, 2025 • 28min
How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Cliff Hudson, former CEO of Sonic Drive-In and co-author of the book 'Bricks and Clicks', shares insights alongside Craig Miller, former CIO. They dive into the creation of the iconic 'Two Guys' commercials, highlighting how this simple yet transformative idea emerged through testing and real-time feedback. The duo discusses Sonic's evolution from the 1980s struggles to a 1990s powerhouse, emphasizing innovative marketing strategies, the shift to engaging humor, and consumer re-engagement during crises.
