Change

Book •

Mentioned by

Mentioned by

Adam Grant

when discussing research on social networks and the limitations of influencers in driving lasting change.

Authored by

Damon Centola

and discusses how change works and why it often fails.

Recommended by

Adam Robbins

as the best book to understand full-scale change of behaviour.

Mentioned by

Shankar Vedantam

as the author of the book, discussing social contagion.

Mentioned by

John P. Kotter

as his recently released book on change.

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