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Depositioning
a bold reframe on traditional positioning theory
Book •
Todd Irwin's 'Depositioning' challenges conventional brand strategy by advocating for solving customer pain points over mere differentiation.
The book draws from Irwin's experience with global giants and venture-backed startups.
It discusses why traditional positioning frameworks often fail to drive real impact in modern markets.
'Depositioning' provides a fresh perspective for strategists, creatives, and founders looking to rethink their brand's competitive approach.
It offers a practical guide to aligning brand strategy with tangible business outcomes, which is a key theme.
The core message is about challenging category conventions to achieve brand growth.
The book draws from Irwin's experience with global giants and venture-backed startups.
It discusses why traditional positioning frameworks often fail to drive real impact in modern markets.
'Depositioning' provides a fresh perspective for strategists, creatives, and founders looking to rethink their brand's competitive approach.
It offers a practical guide to aligning brand strategy with tangible business outcomes, which is a key theme.
The core message is about challenging category conventions to achieve brand growth.
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Mentioned in 1 episodes
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Todd Irwin
S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
