The Rhetorical Presidency
Book • 1987
In this book, Jeffrey K. Tulis explores the transformation of presidential communication in the United States.
He identifies three stages in the evolution of presidential rhetoric: the 'Old Way' (1789-1900), the 'Middle Way' (1900-1913), and the 'New Way' (1913-present).
Tulis argues that this shift reflects broader changes in Americans' conceptions of government and leadership.
The book analyzes how presidents use mass media to address the public directly, influencing public opinion and policy support.
It has been highly influential in political science and American political culture, sparking significant academic and public debate.
He identifies three stages in the evolution of presidential rhetoric: the 'Old Way' (1789-1900), the 'Middle Way' (1900-1913), and the 'New Way' (1913-present).
Tulis argues that this shift reflects broader changes in Americans' conceptions of government and leadership.
The book analyzes how presidents use mass media to address the public directly, influencing public opinion and policy support.
It has been highly influential in political science and American political culture, sparking significant academic and public debate.
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