Join the club
Book • 2011
In 'Join the Club', Tina Rosenberg examines the power of peer pressure as a tool for social transformation.
She presents various examples where peer influence has led to significant positive changes, such as reducing smoking among teens and empowering marginalized communities.
The book highlights the potential of what Rosenberg calls 'the social cure' in driving behavioral changes.
She presents various examples where peer influence has led to significant positive changes, such as reducing smoking among teens and empowering marginalized communities.
The book highlights the potential of what Rosenberg calls 'the social cure' in driving behavioral changes.
