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Data Is Everybody’s Business: The Fundamentals of Data Monetization
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Book • 2023
Barbara Wixom's "Data Is Everybody’s Business" provides a comprehensive guide to data monetization, emphasizing its crucial role in organizational success.
The book explores how data, when effectively managed and utilized, can translate into significant economic value.
It delves into practical strategies and frameworks for organizations to leverage data assets for improved efficiency, innovation, and revenue generation.
Wixom highlights the importance of data governance, ethical considerations, and the integration of AI technologies in the data monetization process.
The book serves as a valuable resource for leaders and professionals seeking to harness the power of data for organizational growth and transformation.
The book explores how data, when effectively managed and utilized, can translate into significant economic value.
It delves into practical strategies and frameworks for organizations to leverage data assets for improved efficiency, innovation, and revenue generation.
Wixom highlights the importance of data governance, ethical considerations, and the integration of AI technologies in the data monetization process.
The book serves as a valuable resource for leaders and professionals seeking to harness the power of data for organizational growth and transformation.
