Barb Wixom
Principal research scientist at MIT’s Center for Information Systems Research (CISR). Her research explores how organizations generate business value from data assets and is the author of the award-winning book, Data Is Everybody’s Business: The Fundamentals of Data Monetization.
Best podcasts with Barb Wixom
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Feb 18, 2025 • 35min
Monetizing Data With AI: MIT CISR's Barb Wixom
Barbara Wixom, a principal research scientist at MIT’s CISR, dives into the crucial topic of data monetization and its synergy with AI. She emphasizes that successful AI requires strategic alignment with business goals, smart data governance, and ethical practices. Wixom shares insightful case studies that illustrate best practices and common pitfalls in AI implementation. The discussion also touches on the balance between financial gains and broader societal benefits, urging companies to navigate the complexities of data analytics thoughtfully.
Sep 13, 2023 • 1h 7min
Three Must-Read Data and Analytics Books with Dr. Barb Wixom, Vin Vashishta, and Asha Saxena
Dr. Barb Wixom, Vin Vashishta, and Asha Saxena discuss their must-read data and analytics books. Topics include organizational leaders, creating value from data, value-based approach, driving culture change, Women Leaders in Data and AI, deploying AI, ethical use of AI, and a case study on leveraging AI in an animal shelter.
