#13645
Mentioned in 2 episodes
Tell to win
Connect, Persuade, and Triumph with the Hidden Power of Story
Book • 2011
In 'Tell to Win,' Peter Guber shows how to move beyond soulless PowerPoint slides, facts, and figures to create purposeful stories that serve as powerful calls to action.
Guber emphasizes the importance of capturing the audience’s attention, demonstrating authenticity, building the story around 'what’s in it for them,' and using 'state-of-the-heart' technology to ensure audience commitment.
The book includes diverse examples from master tellers such as Chad Hurley, Pat Riley, Nelson Mandela, Steven Spielberg, and Deepak Chopra, among others.
Guber’s approach highlights that storytelling is essential for motivating, engaging, and persuading others to support a vision or cause.
Guber emphasizes the importance of capturing the audience’s attention, demonstrating authenticity, building the story around 'what’s in it for them,' and using 'state-of-the-heart' technology to ensure audience commitment.
The book includes diverse examples from master tellers such as Chad Hurley, Pat Riley, Nelson Mandela, Steven Spielberg, and Deepak Chopra, among others.
Guber’s approach highlights that storytelling is essential for motivating, engaging, and persuading others to support a vision or cause.
