Pricing Design
Book • 2024
In 'Pricing Design', Dan Mall provides insights into effective pricing strategies for design projects.
He emphasizes the importance of understanding what clients truly want and are willing to pay for, while critiquing traditional hourly rates.
The book offers practical advice on turning client requirements into financial numbers, using real-world examples from his agency.
He emphasizes the importance of understanding what clients truly want and are willing to pay for, while critiquing traditional hourly rates.
The book offers practical advice on turning client requirements into financial numbers, using real-world examples from his agency.
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Dan Mall
139 - How to start your own design agency — with Dan Mall
