Creative Confidence

Creative Confidence by David and Tom Kelley challenges the myth that creativity is reserved for a select few, arguing that creativity is a skill that can be nurtured and strengthened like a muscle.

Drawing on stories from their work at IDEO and the Stanford d.

school, the authors present design thinking as a human-centered, iterative approach to problem-solving that fosters empathy, experimentation, and courage.

The book addresses common barriers such as fear of failure and offers practical strategies like rapid prototyping and embracing small successes to build creative confidence.

It encourages readers to view all areas of life as opportunities for creative engagement and continuous growth.