In this refreshingly candid takeover episode, Heather O’Neill—CEO of Pixels for Humans and anti-capitalist business coach—challenges the status quo of traditional business advice. From debunking harmful mantras like “It’s just business” to exposing the flaws in hustle culture, Heather offers a deeply human, values-driven approach to entrepreneurship. She shares powerful personal stories, including the emotional fallout of her first business closure, and outlines five common business beliefs that could actually be sabotaging your growth. If you're ready to build a business rooted in care, integrity, and enoughness, this episode is your permission slip to do it differently.

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TIMESTAMPS:

0:00 – Jordan introduces Heather O’Neill and her anti-capitalist, values-based business philosophy.

2:35 – Why “It’s just business” can be emotionally harmful and counterproductive.

10:20 – A personal story of business failure, shame, and rebuilding with integrity.

17:12 – How standard business advice like “You should be on X platform” often leads us astray.

24:45 – The myth of scalability and the power of defining what “enough” looks like for you.

32:18 – Rejecting hustle culture and the illusion of passive income.

38:52 – Cold pitching as a harmful and misaligned marketing tactic—and what to consider instead.

46:15 – Final thoughts on trusting yourself over generic business advice and optimizing for your version of success.

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