Dim Sum Strategy, Bite-Sized Tools to Build Stronger Brands

This marketing book offers practical and actionable strategies for building stronger brands.

The author, with extensive experience in advertising, shares battle-tested insights rather than theoretical concepts.

The book likely emphasizes the importance of keeping customer promises and avoiding over-promising in marketing campaigns.

It probably explores various aspects of brand building, including the role of commitment and long-term vision.

The book aims to provide readers with tools and techniques to improve their branding efforts.