The Value Sale
How to Prove ROI and Win More Deals
Book • 2023
The Value Sale by Ian Campbell offers a comprehensive approach to value selling in challenging sales environments.
It focuses on proving return on investment (ROI) to prospects by quantifying benefits such as increased productivity, reduced costs, and increased profit.
The book provides step-by-step methods to identify value points, build a winning business case, and improve sales outcomes.
It has been recognized as a bestseller on both the Wall Street Journal and Amazon, and it supports sales professionals in mastering financial metrics and ROI calculations to close more deals and create satisfied customers.
It focuses on proving return on investment (ROI) to prospects by quantifying benefits such as increased productivity, reduced costs, and increased profit.
The book provides step-by-step methods to identify value points, build a winning business case, and improve sales outcomes.
It has been recognized as a bestseller on both the Wall Street Journal and Amazon, and it supports sales professionals in mastering financial metrics and ROI calculations to close more deals and create satisfied customers.
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Melissa Howatson
Ian Campbell
Apply The Lost Art of ROI to Your Finance and Business Strategy
