The Real Majority

Written by Ben J. Wattenberg and Richard M. Scammon, 'The Real Majority' analyzes electoral data, particularly from the 1968 presidential election, to argue that the American electorate is centrist.

The authors contend that the Democratic Party dominated 'the Economic Issue' while the Republicans controlled 'the Social Issue' (crime, drugs, and morality).

They warn Democrats about the dangers of taking liberal stances on law and order and permissiveness, advising that the 'real majority' is economically liberal but socially conservative.

The book is often compared to Kevin Phillips' 'The Emerging Republican Majority' and is noted for its influence on political strategies, including those of the Nixon administration.