#19362
Mentioned in 1 episodes
Scramble
How Agile Strategy Can Build Epic Brands in Record Time
Book • 2018
In 'Scramble', Marty Neumeier crafts a compelling narrative that illustrates the application of agile strategy and design thinking in a high-pressure business environment.
The story follows a CEO who must implement a turnaround plan using these principles, making it an engaging and instructive read for business professionals.
The book includes practical guides to applying agile strategy principles.
The story follows a CEO who must implement a turnaround plan using these principles, making it an engaging and instructive read for business professionals.
The book includes practical guides to applying agile strategy principles.
Mentioned by
Mentioned in 1 episodes
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Chris Do and Marty Neumeier ; a business thriller about a CEO who must reinvent his company in five weeks.
Chris Do and Marty Neumeier ; a business thriller about a CEO who must reinvent his company in five weeks.
38 snips
073 - Deep Dive: Branding, Sales and Creativity — with Marty Neumeier
