#11749
Mentioned in 3 episodes

Audienceology

Book •
Author
Kevin Goetz

Mentioned by

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 Kevin Goetz

Mentioned in 3 episodes

Mentioned by
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Kevin Goetz
 as the book that reveals the secrets of audience test previews in Hollywood.
Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Mentioned by
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Kevin Goetz
 as a recently released book revealing the secrets of audience test previews in Hollywood.
Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing
Mentioned by
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Kevin Goetz
 as a book available at Amazon or through his website.
Special Episode: The Art of Audience Test Screening Focus Groups in the Filmmaking Process

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