Kevin Goetz

Kevin Goetz, CEO of Screen Engine/ASI and host of Don't Kill the Messenger, shares his insider knowledge on test screenings. He unveils how audience feedback can dramatically shape a film’s trajectory, detailing the complex relationship between filmmakers and viewer responses. Goetz explains the challenges of interpreting data and discusses the diverse approaches of studios versus streaming services. The conversation also touches on box office predictions for new releases, highlighting the struggle of original content against franchise blockbusters.

Kevin Goetz, a veteran film strategist and founder of Screen Engine/ASI, shares his journey from acting to a successful career in film analysis. He reveals the fascinating interplay between science and creativity in test screenings. Goetz provides captivating stories about infamous screenings, highlighting the clash between Hollywood expectations and real audience reactions. The discussion also touches on the resurgence of the box office post-COVID, emphasizing the evolving relationship between filmmakers and their audiences.

Kevin Goetz, a powerful figure in the 'movie research' industry, shares insights on audience preferences in films, the importance of filmmakers caring about their audience, and the impact of key crew members and audience feedback. They also discuss the unpredictability of box office success, the evolution of movie theaters, and the role of theatrical marketing. Anecdotes from the movie industry and the decline of video stores are touched upon, along with holiday traditions and show notes.